Jazz Diet Cola Campaign

Developed a social media campaign for Jazz, a high-caffeine diet cola, launching July 1 in the greater Madison, WI market. The campaign ran from Memorial Day through Labor Day, targeting suburban moms and young professionals with engaging content, influencer partnerships, and promotional events. Highlights included a teaser launch over Memorial Day weekend and a Labor Day finale to drive awareness and sales.

Lexus RX Retargeting Ad

Created a targeted ad aimed at bringing back a potential buyer who had previously shown interest in the Lexus RX. The ad highlighted the vehicle’s premium features, luxury design, and exclusive offers, designed to reignite interest and encourage the buyer to return. The ad included a limited-time incentive, such as a special financing offer or complimentary maintenance package, to create a sense of urgency and drive the buyer back to complete their purchase.

Chicken of the Sea Rebranding

For this project, I chose to rebrand Chicken of the Sea, which had outdated, generic can designs. I took a hands-on approach by illustrating new concepts, recreating them in Adobe Illustrator, and then bringing everything together in Photoshop. The rebranding focused on modernizing the look while maintaining the brand's identity. Despite the tight timeline, I completed this project in under two weeks as an added assignment at the end of the semester. The result was a fresh, eye-catching design that better represented the brand's quality and heritage.

Almond Milk Ad Photoshoot and Art Direction

For this project, I selected Almond Milk as the product to photoshoot and create an ad for. Inspired by its surprisingly good taste, I developed a creative concept and executed it with a natural, minimalist aesthetic. Using natural sunlight from my window, I captured the photos with my camera, bringing out the product's fresh and wholesome qualities. After shooting, I refined the images in Photoshop, enhancing them to fit the vision. Finally, I brought everything into InDesign to finalize the layout, creating a polished, eye-catching ad that highlighted the product's appeal.